Hyundai Hope Detector - Innocean Worldwide & Anonymous Content (VTR Assistant)

Video Playback Assistant

During the weeks leading up to Super Bowl LII in 2018, a large crew from Chicago and Minnesota were assembled to produce a Hyundai commercial at the Minneapolis Convention Center. A huge crew concealed themselves in order to film unsuspecting Hyundai owners learning about how their purchase went to cancer charities. It was a big responsibility assisting the video playback department from Chicago, And in the end the spot went off without a hitch.

https://www.adweek.com/brand-marketing/hyundai-surprises-drivers-with-emotional-meeting-in-super-bowl-lii-ad/